POP Displays: Lean Principles in Manufacturing Convert
to Money Saved in POP Design and Development!
Take a moment to go online and Google “lean manufacturing”.
You’ll find a host of entries covering the subject with experts touting Total Quality
Management (TQM), Just-in-Time processes (JIT), Total Productive Maintenance (TPM),
and the acronyms roll on. “Lean Principles” have taken hold in the manufacturing
sector for a number of reasons, mainly due to the wakeup call issued by “Toyota”
to the US automotive industry back in the early eighties. Do you remember that lesson?
Lean Manufacturing in POP is all about eliminating “waste” and for most everyone,
“waste” means money. More recently, “Lean Principles” are being applied to a host
of other areas from biotechnology to computer programming. It was this kind of thinking
that launched Microsoft’s dot Net Framework, a new software development platform
and environment that has lead to breakthrough savings in Web and Windows development
Companies that recognize and eliminate the waste in their own businesses are better
positioned to provide value to their customers in the 21st Century. Learn how Lean
Principles in display development can result in lower POP display production costs
and what you should be on the lookout for.
POP Best Practices:
Marketing Your Display Program to Retailers.
A "4-Point Strategy" for Making Your Next Retail Merchandising Program a Total Success.
After considerable expense to develop new products or services, generate creative
consumer ad campaigns, POP displays, brochures and marketing materials; it’s surprising
that not much is done strategically to address what often is the most important
link in the chain of success … “the retailer.”
If a merchandising program isn’t well accepted by the retailer, or well-placed at
the point-of-sale, the success of your program will be greatly reduced.
Learn what you can do to ensure maximum success with your next display merchandising